Grandma

My brother introduced me to this hilarious and smart ad from the good people at Draft FCB Argentina. The ad is quite provocative with an old grandma getting killed in increasingly more ridiculous ways over and over again. Then the grandma continues to rise from the grave just to be brutally killed again. Then the punch line kicks and everything makes sense.

It is a perfect parody on excuses for a job searching website, and the ad is very well done. Everyone can relate to at least having thought of using the "My Grandma died" excuse to get out of something. It is pretty morbid, but it does the trick. No boss, teacher or superior can really argue with that excuse.

This ad is certainly memorable and relevant to the benefits of using the job search website. It is really well done.

My First Headline

Above is the headline that I wrote for BluePrintCleanse's Bridal Program Website, "His aisle, your runway". You can see the entire website here:

http://blueprintcleanse.com/bridal.html

This is the first headline I have ever written that has been used for marketing purposes. It was obviously outside of my comfort zone, but I gave it a shot, and I feel that the message conveys the style and brand of BluePrintCleanse.

The message is short. It empowers women and makes a bride to be feel like a supermodel.

Anyway, just thought I would take a week to show off.