Monday, April 23, 2012

This Blog Is BIG

Every spring I look forward to sunny weather, flowers, girls in sundresses, ice cream and the NBA Playoffs. The NBA always delivers some interesting commercials for the tournament to decide who is the best basketball team in the world will be.

For example:

Trophy Love:



Talking Basketball:


And my favorite, Where Will Amazing Happen This Year?:




 I loved the Where Will Amazing Happen This Year? ads that had been preceded by the greatest NBA ad campaign ever "Where Amazing Happens". The scenes they chose were epic and look great in black and white. They capture the emotion of the game and show that moment that fans wait all year to see. It really gets the audience pumped for the playoffs.

This year the NBA brought us something BIG:


It keeps with the tradition of tweaking the season long ad campaign and the ad looks cool. The quick text on the screen is interesting to read and the story is in your face. Basketball looks really cool in slow motion, and this year they are focusing on stars like Kobe and Lebron who also has his own BIG playoffs spot.  I'm excited to see what the NBA busts out for the Finals commercial this year. I hope they expand on the something BIG with actual moments of finals past like they have done in the past.

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