You Down With UVP? Ya, You Know Me.

This Emirates Airlines TV spot "Hello Tomorrow" is amazing. It hits on all the reasons that people like to travel by showing the connections people make around the world. The story goes from character to character and shows off beautiful landscapes, awesome parties, adventure and of course attractive people. What is interesting about his ad for an airline is that there is not one shot of people actually in an airplane or an airplane at all. The only mode of transportation in the entire ad is a bus that doesn't look like it has air conditioning. This is to show that it isn't about the actual airline it is about where you are going.

The target audience for this commercial is the young professional vagabond or the adventure traveler.

The brand is an airline for people who want to experience something new and see more of the world.

The features are all the amazing places and the people you can meet if you fly with Emirates.

The benefits are the things that can be done when you travel and the people you  meet.

The Unique Value Propostion (UVP) is Emirates airlines will bring you to new places and experiences to make connections with people and the world.

The words in red are some words that probably led to this ads execution. The main two probably being "connections" and "new experiences". Here are some more words that may have been used:

Photography
Business
Love
Fashion
Party
Art
Cities
Tourism
Adventure
Backpacking
Tomorrow
Young
Hostels
Travel
New
People
Escape
Horizon
Abroad
World
Destination